The Studio Pricing Guide | The Solution to “Collections”
It’s finally here! Our studio investment guide is now available for your own portrait business. After many, many requests, we have released the complete pricing guide. Hours and hours of design work, strategic thinking, business planning and client testing has gone into this guide! We use it everyday in the Jewel Images Portrait Design studio and have found the flexibility in this pricing structure allows clients to purchase what they want, but also gets the business to its bottom line.
The pricing is structured as a “Create Your Own” collection. The client simply has to follow the three steps to create their own portrait collection. It’s a fantastic solution to traditional packages because the client can choose from any number of products from wall art, digital files and albums to gift prints and boutique items— only purchasing what they want and need when they follow the three steps:
- Choose Two: Wall Art, Digital Files and Albums
- Choose Three or More Gift Prints : 8 x 10 or smaller
- Choose Boutique Items (optional step)
Included in this guide is complete text, product descriptions, prices and layout. The prices have been determined against our studio’s cost of goods, so you will need to check to make sure these prices work with your own COGS and market structure. Make sure your market can bear these prices. In some cases, you will need to make them higher! Pricing is included for prints, float wraps, gallery wrap canvas, canvas clusters, standouts, albums, image boxes, digital files, gift prints, jewelry, specialty items, cards, storyboards, plus our entire incentive program is included. We have samples of all our products here at the studio. Show what you want to sell!
The guide is formatted for a WHCC 8 x 8 Album. I have two of these printed in our studio and it’s what clients refer to during the sales appointment. We also have an online version that is part of our client information website. It can be printed using any of WHCC’s cover and press paper options except pearl. The cover needs to be re-sized if you wish to print pearl finish pages. The album does not include images or damask flourish. Any page can be customized to your liking.
Your purchase includes:
1. The layered PSD files:
Change the text colors, layout and/or personalize it to your own branding.
2. Instructions on how to format the pricing guide as an online slideshow in Adobe Bridge.
Create an online version that you can post to your website or email to clients when they inquire!
3. Instructions for changing colors, text, inserting images.
4. Jpg Previews.
available for instant download.